Let me paint you a picture you've already lived. A new client DMs you on a Tuesday: "Hey, how much for a full set?" You answer between clients. She replies Thursday with a photo of what she wants. You reply Friday. She asks if you do ge...

Shopify and Squarespace are eating your profit. Here's what I do instead Every week, somebody asks me why their website costs more than it makes. And every week, the answer is the same: the subscription. It's $20 a month for the site builder, $9 a m...

Stop trying to make your booking page act like a full website. Here's the move that actually works. If you've been trying to figure out how to customize your Acuity website so it actually looks like a real brand, here's what's really going on. The p...

Quick question, and I want you to actually answer it: if Instagram disappeared tomorrow, how would you reach the people who follow you? You couldn't. Not one of them. Their handles live on somebody else's servers, behind somebody else's algorithm, a...

The only side businesses that keep paying you when your week falls apart Starting a business while working full time only works when you pick a model that runs without you sitting at a desk. Four models survive a job, a commute, and a Sunday you ref...

Why Acuity Is Killing Your GEO Rankings I work with a lot of women who run businesses in beauty. Think nail techs, hair stylists, makeup artists — the list goes on. And when I work with multiple businesses at once, they let me see the inside of thei...

Most small business websites fail before they even launch. I've built and helped launch enough small business websites — for clients and for myself — to spot the pattern immediately. Someone comes in with a list of everything they want on their site...

The step-by-step process I use to write, design, and publish Ebooks don't need to take months. Here's my system that gets it done in hours. Here's the truth: no matter how many tools I use to speed things up, building a good ebook still takes input ...

I nearly fell out of my chair when I calculated how many hours I was spending on busywork last month. SIXTY-THREE HOURS. That's more than a full-time job just posting on social media, answering the same emails over and over, and manually updating my...

Y'all. I nearly fell out of my chair when I realized how much money I was about to waste on a website. When it came time for me to renew my Wix subscription, I knew I had to let it go. So I started exploring my options. Picture this: I'm sitting the...

The $3,600 Website Wake-Up Call Listen, I need you to sit down for this one. I recently had a conversation with a service business owner who was paying $300 a month — every single month — for a website she couldn't even edit herself. Let me do...